A productive first GEO consultation starts with a business question, a small set of relevant pages and the evidence already available. Israeli companies contacting Nir Levi do not need to arrive with a complete diagnosis. They do need to explain the decision they want the investigation to support.
Describe the audience, market and service or product being considered. State whether Hebrew, English or both matter to the first phase. Then identify the problem in observable terms: an inaccurate answer, an unclear product explanation, missing information or uncertainty about which sources buyers encounter.
| Brief item | Useful level of detail |
|---|---|
| Business objective | The decision or customer action that matters |
| Priority audience | Who is evaluating the offer and in which market |
| Relevant pages | A few exact URLs with a reason for each |
| Existing evidence | Original answers, reports or customer questions |
| Team capacity | Who can supply facts and implement changes |
Provide the exact prompt, full answer, cited URLs, date and system where possible. A cropped screenshot can omit the wording that explains why a brand was included or excluded. If the example cannot be repeated, preserve it as a single observation rather than presenting it as a stable pattern.
For Hebrew examples, keep the original wording. An English summary can help a wider team understand the issue, but it should not replace the source record. If no AI examples are available, say so; the initial scope may include gathering them.
Ask what will be examined, what the deliverable will contain and what remains outside the scope. Clarify whether the work includes writing, engineering guidance, implementation support or repeat measurement. Nir Levi's website describes agreeing scope and deliverables before starting, so these are appropriate questions to make explicit.
Also ask what information would change the proposed approach. For example, discovering that a key page is inaccessible could shift the first phase toward technical investigation. A good brief gives the consultant room to diagnose the problem without leaving the assignment unlimited.
The team should be able to review a written scope with the question, required evidence, responsibilities, cost and completion checks. Do not treat a general discussion of possible work as approval for every activity mentioned. The agreed assignment should be understandable to someone who was not in the meeting.
Companies in Israel can start that conversation through nirlevi.com. A concise brief and honest statement of uncertainty are more useful than a long list of desired rankings without a defined audience or business decision.
This educational article was commissioned for Nir Levi. Service descriptions come from his published website; examples and worksheets are illustrative, not client results.