There is almost no information at all about working with Facebook traffic in Russia. But abroad Facebook has long been the main traffic source for Internet Marketing. Several facts:
- millions of online users are every day in almost every country;
- mobile and desktop traffic;
- a variety of targeting settings;
- great native ad format;
- high CTR, CR and traffic quality.
But there are also some disadvantages. Facebook — is rather closed source. By default, in Facebook you can only create direct links to app stores, but if you want to push traffic to an affiliate program, you need to use its tracking link. In addition, everyone who starts working with Facebook, is constantly faced with unpredictable account bans.
Later we will tell you how to create tracking links in Facebook and how to avoid getting banned, but now we are going to get into details of this case.